CFL and INSINC partner to deliver CFL games internationally

Monday June 30, 2008

TORONTO (CFL) and Burnaby, BC  – The Canadian Football League (CFL), in partnership with INSINC, announced today that they will offer CFL games internationally on a pay-per-view (PPV) basis over the Internet. The webcasts will stream the broadcast feed from TSN which guarantees the highest quality online presentation for viewers. All regular season games, the Scotiabank Championships and the Grey Cup will be webcast.

The webcasts kick-off tomorrow night with Wendy’s CFL on TSN Friday Night Football featuring the Toronto Argonauts at the Winnipeg Blue Bombers (June 23 at 8 p.m. ET).

Live webcasts may be viewed from the CFL Broadband landing page at CFL.ca / LCF.ca. The regular season games will be offered on a Pay Per View basis at a cost of $9.95 per live view and $6.95 per archived view. Post-season and Grey Cup PPV rates will be available later this season.

“Live and archived webcasts of CFL games provide our fans with another way to stay connected to their favourite CFL team when they can’t watch the game on TSN or CBC. Our Broadband initiative is another key element in our fan-first philosophy of providing the maximum quality and broadest range of digital content on-demand”, said Chris McCracken, the CFL’s Vice President, Broadcasting & Media Assets.

“INSINC is delighted to be participating in the CFL’s Broadband initiative,” states INSINC President, Hugh Dobbie. “With the proliferation of broadband connections to homes around the world, more and more people are turning to the Internet to get the content they want – when they want it. In combining the professional broadcast quality of TSN and CBC productions with broadband Internet, the CFL is leading the way in giving their fans access to games via a variety of viewing platforms.”

About the Canadian Football League

Building on a strong past toward a stronger future, the Canadian Football League (CFL) celebrates the best of Canada’s game with fans across the nation. The 94th Grey Cup will be played in Winnipeg, Manitoba on November 19, 2006.

About TSN

TSN is Canada’s Sports Leader. Setting the Canadian sports broadcasting standard, TSN’s flagship news program, SportsCentre, was voted the number-one source for sports news by sports fans from across the country.* TSN’s comprehensive broadcast schedule also features the NHL and first three rounds of the Stanley Cup Playoffs; Toronto Maple Leafs hockey; International Hockey including the IIHF World Junior Championship; the Olympic Games through 2012; CFL including Friday Night Football; NFL including Sunday and Monday Night Football; PGA TOUR and all four golf Majors; Season of Champions Curling; NASCAR including the Daytona 500; Formula One including the Canadian Grand Prix; IRL including the Indy 500; Blue Jays baseball; Raptors basketball and the NBA Finals; Tennis and all four Grand Slam events; 2006 FIFA World Cup; UEFA Champions League Soccer; HBO World Championship boxing; and Figure Skating including the national championships. TSN HD offers more sports coverage, more hours and more events in High Definition than any other network in Canada, reinforcing TSN’s position as Canada’s Sports Leader in High Definition. TSN is available in eight million households. TSN’s programming and news content is also available online at
TSN.ca.

About INSINC

INSINC is a leading supplier of specialty sports webcasting services delivering managed streaming media solutions for professional sports organizations. INSINC’s Video Asset Management and Web Publishing tools enable entertainment companies to extend their content properties to any Internet connected device, including broadband and mobile devices. INSINC customers include the CHL, Hockey Canada, Woodbine Entertainment Group, Canadian Press, CTV Newsnet, CHUM, Vision TV, the Ontario Hockey League, the Western Hockey League, the Weather Network, Canadian Idol, BCHL, KIJHL, Vancouver Canadians Baseball, the Canadian Soccer Association, and ROBTv. INSINC is headquartered in Burnaby, BC with offices in Toronto and Austria.